Information:

ITDA Group Sales Training (& Marketing)

We will explain here some helpful tips on how to sell and market ITDA Group Training & Certification Programs:

From 2000 ITDA have been attending
dive shows around the World to support
our members...

Remember that NOT all diver training agencies are the same.... 

See: ITDA Group Unique Benefits.

These notes are designed to help you to better understand how to sell and market ITDA Group Training Programs. 

Firstly here are some very important points you should feel comfortable about:

• Study and really understand the ITDA Programs that you are going to promote or teach
• Not all diver training and certification training is the same!
• PADI is NOT the Industry Standard to learn to Dive
• PADI and RSTC are NOT industry governing bodies, the RSTC is a Council of agencies designed to limit competition... In most countries there are NO Laws governing Scuba Diving or learning to dive.
• One of the strictest and most difficult Countries in the World to operate is the United Kingdom, as in the UK Diving is regulated by law... UK HSE. ITDA are a UK HSE Approved Training & Certification Agency.
• Diving and learning to dive is about a personal relationship with the Instructor, it is NOT about agencies!
• Most people learning to dive have only heard of PADI? Well this is a great opportunity to educate them

SELLING ITDA GROUP
 
In professional sales courses one of the first concepts you will learn about is that of competition... This is very hard when customers say to you, "I want to do a PADI Diving Course", or "I want to do my PADI License to Dive"...
 
Your first reaction to just say OK we can start tomorrow.... (If you are also a PADI Instructor), but a more fun and challenging response is to reply, "Yes, of course I know the PADI System, but there are many different professional training agencies to choose from", "I would like to suggest ITDA Group International, because the training standards are higher and you will learn more about diving in the same time, plus a big factor is...
 
We have a promotion on ITDA entry level / resort diver programs this week for just" $$$$$$$ 

Do you see! Can you understand what we have just done...  We have given the customer an alternative with something to really think about! Of Course if they really want to only learn to dive PADI... That's fine... But 9 out 10 times, they do not even know of other agencies at this level... 

Another favourite is when a PADI diver is looking for advanced diver training, and says "My friend is a PADI Advanced Diver so I want to Dive with Him / Her"... You can simply explain that; "We allow PADI divers, or any other agency divers to complete our advanced and specialist diver training programs, and as the ITDA Level is a much higher standard their friend can upgrade to ITDA for a Special price and you can dive and train together".  When would you like to start?   

 

See: Unique Benefits Page

 

 
Marketing ITDA Group Training & Certification Programs
 
Do not say anything bad or negative about other agencies, however present the ITDA Training you are offering in the following three ways..
 
 
1. Explain clearly the Benefits to the Student / Diver.  (A benefit is anything they can see as value or worth something to them!) For example if you are promoting a "RESORT DIVER PROGRAM"... 
 
You might highlight the fact that they get more theory training, more dives (6 Open Dives with ITDA, opposed to the 4 dives in PADI) they cover basic rescue skills and then can dive supervised to 20m/66ft. (PADI Sports Diving is Limited for Open Water Divers to 18m/60ft. and they do not learn rescue skills... and they can dive unsupervised after 4 more open water dives, (This is because the majority of accidents occur between the certifying dives and 10 dives experience, according to data from DAN (Divers Alert Network) and PADI)...

1. The ITDA Resort Diver MUST have a minimum of 10 Open water dives before they can dive unsupervised, making them more experienced, more confident and feeling a lot safer!

 
2. Explain our Training Philosophy: The Three C's. Comfort / Confidence / Competence... With ITDA we do not just certify you to dive, you really earn the right to be certified to dive.

 
3. Standards & Safety: We create training programs that are designed to be a lot of fun... But we also ensure that the student is aware of the Risks and hazards associated with diving activities.

We have higher standards to protect people from themselves. One example of this is our renewal process. 

It does not make good sense to issue a diving certification for life! Things change, standards change, even equipment changes... And divers need to stay updated...

If you are going to be a safe diver you need to keep your skills and theory up to date.... This is why our certifications are for six (6) years... This has been a small taste of our seminar program material. If you really want to improve your sales skills why not book a seminar.

Please contact us for further information... Contact us